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Sneak Peek: Monviso Trading at Gulfood 2020
We interview Monviso Trading Managing Director Stefano Iorini for a look into the brand’s Gulfood 2020 stand showcase, future plans and more. What’s your company promoting at Gulfood this year? Monviso Trading will be taking this opportunity to showcase an array of high quality products, dedicated to the HORECA and HOSPITALITY industries, which include: MonViso Italian Mineral Water, Demetra olives, Cavanna Olive Oil, Hey Hah Fruit Chips, Coffee Cream Italia, Curtiriso Rice, Monviso Bruschetta, Gravina Tomatoes, Paoletti soft drinks, Topshape Vitamin Water, Paluani Pastry, Granluce Pasta, and MyQandC Fruits & Vegetables. Distributed brands respect rigorous production processes and enhance the flavours of prepared dishes. Tell us more about any exciting upcoming product launches. The most recent brand acquisition in our distribution line for the UAE is Curtiriso Rice, a well-established brand in Italy that caters only to the HORECA and hospitality markets. The focus of Curtiriso is to continuously increase quality at every level of the product and in all phases of the production chain. The final product is a result of the careful selection of paddy rice, control of the production process, and cutting-edge industrial technologies. What’s in the pipeline for your company? Monviso Trading is committed to leading a responsible business, especially through our flagship brand – MonViso Italian Mineral Water. At first, it was our CR programme in partnership with Al Jalila Foundation, “Take Water. Give Life”, raising AED 614,437 to date, contributing to advancing medical research, education and treatment. We then realised that we can do more, and started to collect emptied plastic bottles from our customers’ doorsteps, preventing an increase in the amounts of plastic reaching landfills. Partnering with a local company, we transformed the plastic into eco-friendly t-shirts and caps. In 2020, we will build on the foundation of our company’s 360-degree sustainability strategy set last year, “Deeply Rooted Value”, underpinned by Sustainable Development Goals. We aim to embed sustainability across all our functions and fully embrace the SDGs, and we’re committed to maximising our positive impact by steering our business strategy in the right direction. What are some of the biggest trends and innovations in your market? One of the biggest trends currently is focusing on healthy snacks and food, and consequently leading a healthy lifestyle. For new brands nowadays, it seems to be essential to have a low sugar intake, low sodium and to avoid the use of GMOs and oils the production process as much as possible. Reputable brands focus on developing new products to be in line with international trends. Stand number: ZP-6
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Going beyond supplying water, MonViso’s managing director Stefano Iorini
Briefly tell our readers about your company MonViso Italian Mineral Water is a brand with a heart. Our CSR and sustainability programmes donate to Al Jalila Foundation, which supports the global cause of transforming lives through medical education and research. Sourced from Europe’s highest spring (2,042m), MonViso is the minimally mineralised water with one of the lowest sodium levels in the world, only 0.33 mg/L. Born in the heart of Italy’s Monviso mountain, it is pure at origin and bottled at source and its unique composition gives it health benefits that make it perfect for everyone. We Hydrate! We Donate! We Recycle! How long has MonViso Water been available in this region? MonViso started its activation in the competitive water market in UAE in 2015. Depending on your preferences, you can opt for still or sparkling. The available packaging is in 330 ml, 500 ml, 1 litre and 1.5 litres plastic bottles. From the end of 2017, MonViso has also been available in 375 ml and 750 ml glass versions. How important is the Middle East market for MonViso? Middle East is the most important market for us. Currently, MonViso can be purchased only in the UAE and Bahrain. The water has one of the lowest sodium contents in the world; can you share some of the health benefits associated with this? With only 0.33 mg per litre, MonViso has one of the lowest levels of sodium in the world. Depending on your lifestyle, if it’s an active one or a sedentary one, your sodium requirements are different. Nevertheless, as sodium can be found in almost all canned, processed and frozen foods, it is better to try to reduce your daily intake as much as possible. The low sodium content is important to prevent water retention and cleanse the kidneys. CSR has been an important element for your work in the UAE, the partnership with Al Jalila comes to mind. Can you elaborate on why working on community initiatives is essential for you? The “Take Water. Give Life” initiative is truly the core of our activity, as we strongly believe it is important to give back to the community. We decided to associate with Al Jalila Foundation to have an impact on present and future lives of children through education and medical research. Our concept is easy: for every litre sold through dedicated partners, we donate AED 1. So far we have donated more than 384,000 litres. We are grateful to all the clients and business partners that selected MonViso as their water of choice. They made the choice to do a good deed. What’s next for MonViso in this region? MonViso is also an eco- conscious company. We will soon start a campaign to encourage all MonViso customers to pledge to recycle. We will collect empty MonViso plastic or glass bottles from their doorstep for free. Moreover, we plan to give the plastic a second life through “Take Water. Give Life” merchandise. In collaboration with Dgrade, the collected empty plastic bottles will be transformed into fibre and then converted to t-shirts, caps, string bags, and other products. We expect that in two or three months the “Take Water. Give Life” merchandise will be available for purchase. As we continue to give back to the environment and community, all the net proceedings from the sales will be directed to Al Jalila Foundation.
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A Local Company Is Turning Your Bottled Drinking Water Experience On Its Head
MonViso is a trading and distribution company who are bringing value to every purchase of bottled water. How, you ask? For every bottle of MonViso you buy, AED1 goes to the AL Jalila Foundation. The ‘Take Water Gift Life’ initiative is just one fantastic CSR initiative by MonViso, who’s sustainability efforts are so good, it was picked up by Dubai Tourism who asked MonViso to be an official partner for Dubai Fitness Challenge. Take note, people! LISTEN: Stefano Iorini, Managing Director of MonViso joined Dubai Works business podcast to talk about its stand out CSR and Mon Viso’s journey so far. From distribution to a meaningful climate change campaign. Your plastic bottles will go to a good home 2019 was the year Greta Thunberg, a 16-year-old Swedish activist was announced as TIME’s person of the year. Sustainability is a topic uniting the wold, and MonViso is supporting all the way. They’ll collect customers used bottles (for free!) and for every three bottles the collect, they’ve partnered with DGrade to create t-shirts. Setting a high standard in sustainability for other companies in the region to follow. Shout out to the brand for its inclusion in Dubai Fitness Challenge highlights reel!
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Who we are

We are a dynamic and growing Dubai based business, that has as purpose to bridge strategic commercial relationships between global suppliers and Middle Eastern markets through the import and distribution of a unique array of food and beverage products.

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+971 4 2840662

+971 4 2850199


Shop No-66, Building-2, 11th Street,
Central Fruits And Vegetable Market,
Al Aweer, Dubai,
United Arab Emirates, 296469

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